How do you set a budget for your next website build?
Why are people so careless about the messaging on their websites? If they thought of their website as an employee, their expectations of its performance would be different, and so would the results.
In the last seven years, this website has gone through several changes of underlying technology. Compared to the first version, built in handcrafted code, the current website offers more functionality at lower cost. If you haven’t recently looked at how your website is built, I’d encourage you to look at what’s possible.
If you offer complex technology, generating high quality inquiries depends on people understanding what you do. This is a story about transforming complexity to simple clarity.