“And What Do You Do?” That’s supposed to be what the Queen says to people she meets, and it’s as good an opening line as any. But it’s disappointing when people don’t tell you anything useful in reply. I sat between two lawyers at a networking lunch recently. I asked them what they did. One […]
This article contains a template you can use in crafting your own value proposition, to answer the question: “Why should I choose to buy this product or service, and why now?”.