“Gain must exceed pain”. That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it.
Please … Strategy Before Tactics
Everyone in the audience at the talk I gave the day before yesterday, on Social Media for Small Business, was keen to learn about what social media can do, and use it in their business. But I repeatedly made one point about marketing strategy – possibly to the point of being annoying – because I believe it is vital.
If We’re Talking, We’re Marketing
I asked a group of people at a networking breakfast how many of them ‘did marketing’. A lot of them gave the wrong answer. Read on to find out why.
Competitive Differentiation: ‘No-one Does What We Do’
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…