Working out a strategy for having business partners must begin with looking at what your customers need.
It takes a lot more effort and money to acquire new customers than it does to keep your existing ones. So the second suggestion I discussed in a recent seminar – to hug your customers close – may seem obvious. But there’s more to it right now, in this recession.
Even if you had a well-defined value proposition before the recession began, you’ll need to revisit it now. Why? Because your customers are thinking differently.