Anyone who attended the presentations I’ve given recently will remember me talking about whether this recession is V-shaped, U-shaped, W-shaped, or even L-shaped.
Act Like A Winner (Marketing Your Way Out Of A Downturn, #6/6)
During a recession, people search even harder for leaders they can trust. So, what do you have to do to be perceived as someone they can trust?
Refuse To Be A Victim (Marketing Your Way Out Of A Downturn, #5/6)
I encouraged attendees at the recent ‘Marketing Your Way Out Of A Downturn’ seminar to look again at what they might be able to accomplish. ‘Don’t waste a good recession’, I advised.
Don’t Stop Communicating (Marketing Your Way Out Of A Downturn, #4/6)
If you don’t keep telling people about what you’re doing now, and what you’re going to do, they might assume your business has gone down the tube, or isn’t interested in them. Of course you wouldn’t want anyone to think that. But what should you communicate?