Should you disclose your company’s turnover? You may well think there that there are good reasons to keep that information confidential, if you’re not a public company and obliged to publish it. But here’s just one example of why that might harm you. Crain’s Manchester Business published a list of Digital Media Agencies today. A […]
IoD Meeting – “Online: Friend or Foe?”
Just got back from an interesting presentation given by McCann Erickson people at an IoD sponsored event. It was about how to use social media (Facebook, LinkedIn, Twitter, and lots more) in proactive and reactive communication. There were some good ideas that I’ll follow up. One thing they didn’t stress, while encouraging the people at […]
Don’t Let Your Communications Go “Flat Line”
I wrote the other day about the importance of communicating in a crisis, but the fact is, your company must keep communicating all the time. To illustrate this, let me tell you John’s story about the birth of his first son. My former colleague John was in hospital with his wife about to give birth. […]
Communicating In A Crisis
It’s a rare business that doesn’t suffer adversity and disruption from time to time. When that happens to your business, you need to step up your communication, not retreat into your shell. There’s something going on right now that illustrates why it’s so important to remain in touch with customers and the marketplace while you […]