I wrote a while ago about my personal mission to get rid of all mission statements. Here’s someone else talking sense on the subject. I recommend you go to Youtube and watch Guy Kawasaki’s other videos. It’s high value, free advice. Oh, and you might want to consider the idea of a credo.

I hate mission statements. I’ve yet to encounter an organisation that operates better because it’s got one. You know the kind of thing I mean, the vacuous phrase displayed in the lobby… To be the World Leading Provider of Enterprise Centric Productivity Solutions through Innovation and an Empowered Workforce* Is it any wonder that I’d […]