Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus.
When I talk about doing a strategic business review, some people recoil with apparent horror, thinking it will be very complex. Actually, it’s a fairly simple process – which isn’t to say that going through may not be quite demanding.
I often get asked something like, “Do you think I should do some telemarketing, or would email be better?” My answer is always the same: it depends on what you’re trying to do: strategy has to precede tactics.
I picked up these top tips more than ten years ago from someone at Chameleon PR. I still think they’re a good summary of what do do in a press interview.They’ll help you get the most out of being interviewed. More than that, they’ll help you in other situations where you’re promoting yourself or you […]
This article contains a template you can use in crafting your own value proposition, to answer the question: “Why should I choose to buy this product or service, and why now?”.