Any drive towards efficiency can be seen from more than one point of view, and the viewpoint of your customers shouldn’t be ignored.
A few days ago, someone said to me, ‘I like my customers, sometimes more than the things I have to do for them.’ I’ve been turning that over in my head ever since.
It takes a lot more effort and money to acquire new customers than it does to keep your existing ones. So the second suggestion I discussed in a recent seminar – to hug your customers close – may seem obvious. But there’s more to it right now, in this recession.
In a moment, I’m going to share with you a very effective way of getting great insights into how to improve your business, without spending any money. That opening sounds like one of those annoying junk e-mails, doesn’t it? But this really is a technique you will find invaluable. It will allow you tap into […]