When I talk about doing a strategic business review, some people recoil with apparent horror, thinking it will be very complex. Actually, it’s a fairly simple process – which isn’t to say that going through may not be quite demanding.
The Best Bits
If time is limited, start here. These are the posts that are most read or most referred to.
Although he possibly didn’t realise it, the small sandwich bar owner I met the other day was starting to do strategic marketing.
This short video of Guy Kawasaki speaking at a conference a few years ago is still relevant – and it probably always will be. It gives his three ways of ‘making meaning’.
This article contains a template you can use in crafting your own value proposition, to answer the question: “Why should I choose to buy this product or service, and why now?”.