Although marketing includes marketing communications, public relations, promotions and advertising, Marketing with a capital ‘M’ is much, much more.
The Best Bits
If time is limited, start here. These are the posts that are most read or most referred to.
When I talk about doing a strategic business review, some people recoil with apparent horror, thinking it will be very complex. Actually, it’s a fairly simple process – which isn’t to say that going through may not be quite demanding.
Although he possibly didn’t realise it, the small sandwich bar owner I met the other day was starting to do strategic marketing.
This short video of Guy Kawasaki speaking at a conference a few years ago is still relevant – and it probably always will be. It gives his three ways of ‘making meaning’.