Although marketing includes marketing communications, public relations, promotions and advertising, Marketing with a capital ‘M’ is much, much more.
The Best Bits
If time is limited, start here. These are the posts that are most read or most referred to.
How To Carry Out A Strategic Business Review
When I talk about doing a strategic business review, some people recoil with apparent horror, thinking it will be very complex. Actually, it’s a fairly simple process – which isn’t to say that going through may not be quite demanding.
No Business Is Too Small For Strategic Thinking
Although he possibly didn’t realise it, the small sandwich bar owner I met the other day was starting to do strategic marketing.
Make Meaning, And You’ll Make Money
This short video of Guy Kawasaki speaking at a conference a few years ago is still relevant – and it probably always will be. It gives his three ways of ‘making meaning’.