Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why.
The Best Bits
If time is limited, start here. These are the posts that are most read or most referred to.
Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus.
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…
Although marketing includes marketing communications, public relations, promotions and advertising, Marketing with a capital ‘M’ is much, much more.