“Gain must exceed pain”. That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it.
The Best Bits
If time is limited, start here. These are the posts that are most read or most referred to.
Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why.
Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus.
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…