You need to understand how competitive you are. If you’re trying to develop your own value proposition, a great place to start is by getting a solid understanding of how potential customers see you. In this post, I’m going to help you understand how to get that important customer perspective.
The Best Bits
If time is limited, start here. These are the posts that are most read or most referred to.
All of the great leaders I’ve known have five habits which I believe are vital to their success. In this article I want to describe those indispensable habits, and ask you to consider how many of them you have.
If you have several products or services, and are unable to focus your strategy on the major opportunity that lies before you, ’empty your hand’.
“Gain must exceed pain”. That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it.