Yesterday, I wrote about Stories, Not Pitches. Earlier this week, that was the title of a talk I gave, where I encouraged people to use story-telling in their business networking.
I included another idea in that talk. I don’t know where I heard this one, so I can’t credit the person who said it, but I want to pass this on because it’s a very useful idea.
If we’re telling powerful stories, they’ll be data with soul.
Just getting raw facts gives you an incomplete picture, doesn’t it? As does just getting the emotional part of a story. But if we get both, we get a fulfilling story that engages us.
So, when telling people about your business, using the 3 Ps, try to make sure that you tell stories that are data with soul.