Here are a few of the projects I’ve been involved in. You’ll get a flavour of what it’s like to work with me.
Driving Profits for A Franchise Operation
Organisation: Surepass
Sector: Education, Franchise
Project Type: Strategy
Surepass trains driving instructors and then operates a franchise for each of them. The business was without a business plan, and needed to attract and retain more driving instructors. Together with the senior managers, we examined the business operations and created a business plan. In so doing, I gave strong advice on better use of their brand, and helped them to focus on what really mattered to grow the business. As well as achieving the initial goals of increasing driving instructor and franchise numbers, we increased profits.
Testimonials:
Attracting Business From Around The World
Organisation: ITIS Holdings
Sector: Technology
Project Type: Business Development, Marketing
This information services and technology company wanted to expand outside their home UK market. I clarified what the company offered, and developed the marketing story. Working with a web agency, I developed a website to put that story out. Very soon, high quality business came in from around the world.
Testimonials:
Audit Of Marketing For The Board
Organisation: Anisa Group
Sector: Technology
Project Type: Marketing
The group's board wanted to get clarity on how well their marketing was performing, so engaged me to perform an audit. I interviewed key personnel in every part of the group's divisions. I spoke to people responsible for marketing, sales, alliances and general management. I delivered a presentation to the board which analysed every aspect of marketing and scored the performance. My presentation to the board made detailed and substantiated recommendations, showing where changes in the group's marketing would produce the most impact for the least investment.
Testimonials:
Guiding Growth As A Non-Executive Director
Organisation: Britannia Garment Packaging
Sector: Packaging
Project Type: Non Executive Director
The company was about to embark on a growth programme, and needed guidance on strategy. The CEO invited me to be a Non-Executive Director. My focus was on driving the development of a business plan, and giving direction to marketing and sales. I acted as chair of the Board and gave close support and coaching to the CEO. A solid business plan was put in place, and the management of the company moved to a more professional footing.
Testimonials:
Bringing Focus And Direction To A Law Firm
Organisation: Chafes Solicitors
Sector: Legal
Project Type: Marketing
The firm wanted to drive growth in fees by getting strategic direction for marketing. I interviewed the firm's partners and managers, and then directed group workshops, in which we examined what the future for the firm should be. A complete review of marketing was delivered, with recommendations and priorities for action. We enabled a focused and coordinated approach to driving marketing and business development.
Testimonials:
Making The Right Connections To Increase Profits
Organisation: Auto Marine Cables
Sector: Manufacturing
Project Type: Business Development, Marketing
I was asked to review the company's sales and marketing activities, and make recommendations that would help deal with great volatility in sales performance. The owners of the business worked with me to break down what was and wasn't working. When management data could be reviewed properly, it was possible to see that the supposed volatility wasn't there. I made recommendations for marketing a wider range of products to each customer, to increase up-selling and cross-selling. The business strategy we developed together enabled the business owners to focus on what really mattered. Profits increased.
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