I thought I’d collect together some extra material to add to the Q&A session on Marketing that I led at Glossop Business Network.
If you attended, I really hope you found the session useful. If you picked up just one idea that you can use in your business, I’ll be happy.
Here’s a quick reminder of some of the topics we discussed:
- What MARKETING is – It’s not just about promotion, it’s about developing your message, defining what you offer, building your value proposition. More here and here.…
- How to refine your marketing MESSAGE – The best people to help you hone your marketing message are your customers. Get their feedback, use their words when telling your story. More…
- Setting your marketing BUDGET – You will have a marketing budget. You may not know what it is, but you will have one. What should it be? More…
- The vital role of MEASUREMENT – You can only make rational decisions about what marketing activities to engage in if you have some measures of what is effective and can be refined.
- Your best resource is TESTIMONIALS – Give them. Ask for them. Compile a library of them for yourself. Use them in your marketing.
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How you can help me
Now that you know what I do, you might be able to help me work with the owners or senior managers of businesses, either as a consultant or non-executive director, to develop their marketing and business strategy. If you think you can make a good connection for me, here’s an easy way to do it.