Some of my formative years were in the 1970s, when loud music was the thing.
I used to know that my guitar amplifier was loud enough on stage when the legs of my flared jeans were flapping in the breeze from the speakers.
On a Deep Purple album from that time, there’s a bit of chatter between songs. Someone asks for their amplifier to be turned up, and the singer says:
That’s right, turn everything up louder than everything else!
In marketing your business, it’s awfully tempting to try to tell people about all the wonderful things you do. You’re so proud of them all, you don’t want to leave out a single thing that might be of interest.
But if you say everything with the same volume, all you’re doing is making noise.
You need to focus, and turn up the volume on something, while turning down the volume on other things. You might do that for a while, and then change the mix, and make another part of your offering the lead item.
So, here’s what I think you should do.
Try to be famous for something, because you can’t be famous for everything.
How have you focused your marketing? Share your ideas in the comments.