I further developed a talk I’ve given a couple of times before, and delivered it at a seminar for attendees at The Business Network today. My goal was to help people understand how to evaluate their own marketing plan.
Here, as an aide-memoire for those who attended today, are the slides I used.
The upload to Slideshare mangles some of the text on the slides. Sorry, but there doesn’t appear to be anything I can do about it.