What seems to be a clear objective now may turn out to be the wrong one, but you’ll only discover that by striving to reach it.
A good business strategy means that you, and the people around you, are really clear about what you're trying to achieve, and how you're going to reach your goals. And if you're trying to build value in your business, it's likely that your business strategy is designed to make your company more competitive, more fun to work in, with people around you that will inspire and support you.
“Gain must exceed pain”. That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it.
These good habits will make your business planning more successful.
Having ‘fuzzy’ objectives in your business plan, that aren’t measurable, is OK. In fact it’s desirable. This is why.