You need to understand how competitive you are. If you’re trying to develop your own value proposition, a great place to start is by getting a solid understanding of how potential customers see you. In this post, I’m going to help you understand how to get that important customer perspective.
A good business strategy means that you, and the people around you, are really clear about what you're trying to achieve, and how you're going to reach your goals. And if you're trying to build value in your business, it's likely that your business strategy is designed to make your company more competitive, more fun to work in, with people around you that will inspire and support you.
This a beautifully concise explanation of what’s needed in a business plan. It’s from Harvard Business Review. Video Original 1997 HBR article (for HBR subscribers) Business Plans Made Really Simple Some time ago, I published a booklet that has a similar theme, aiming to inspire people to write their first successful business plan. You might […]
We’ve all heard the advice “If you can’t measure it, you can’t manage it”, and there’s a good deal of truth in that. In this article, I want to get you to think about what you can do when it isn’t possible to measure something. It’s why I’ve always advocated using metrics to monitor the […]
Investment decisions are difficult to make, because we’re inclined to ignore the obvious.