Although marketing includes marketing communications, public relations, promotions and advertising, Marketing with a capital ‘M’ is much, much more.
All aspects of marketing, from strategy to tactics
I often get asked something like, “Do you think I should do some telemarketing, or would email be better?” My answer is always the same: it depends on what you’re trying to do: strategy has to precede tactics.
Elevator pitches are supposed to be short and punchy, aren’t they?
You need a strong constitution if you’re going to do anything alongside Sir Ranulph Fiennes, as I found out a few years ago.