“Gain must exceed pain”. That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it.
All aspects of marketing, from strategy to tactics
Is your business proposition simple and clear enough for your customers to really understand it?
When telling people about your business, using the 3 Ps, try to make sure that you tell stories that are data with soul.
Why do we find it difficult to unleash the story teller that we naturally are? Make your business networking more productive with the 3 Ps.