A couple of days ago, I went back to Auto Marine Cables Ltd, where I’d helped to create a new business strategy in 2006. The results that have been achieved illustrate an important point about business planning.
These case studies and interviews illustrate just a few of the projects I've been involved in. Most of my projects involve assessing current marketing and showing how it can be radically improved. Many involve the development of a new business plan.
To connect with clients, you’ve got to find their preferred communication style. This story about changing the business model of an independent financial advisor illustrates how important that can be.