Starting a new company, you need to put in firm foundations. Be absolutely clear about your value proposition, before you develop your brand identity.
These case studies and interviews illustrate just a few of the projects I've been involved in. Most of my projects involve assessing current marketing and showing how it can be radically improved. Many involve the development of a new business plan.
Bill Hewitt, CEO of Kalido, talks about how to make effective use of external business advisors
Getting access to the skills of a marketing director, without the cost of permanent employment, has paid off for web development company Silkmoth.
If you offer complex technology, generating high quality inquiries depends on people understanding what you do. This is a story about transforming complexity to simple clarity.
A couple of days ago, I went back to Auto Marine Cables Ltd, where I’d helped to create a new business strategy in 2006. The results that have been achieved illustrate an important point about business planning.
To connect with clients, you’ve got to find their preferred communication style. This story about changing the business model of an independent financial advisor illustrates how important that can be.