You don’t have to trip the light fantastic to see that choosing the right business partners can be one of the routes to your company’s success.
Extending the reach of your business through individual alliances and networks of partners is extremely powerful.
If you built the right foundations for your partnership with another company, you’ll still need to do 5 things right if it’s to succeed.
Innovation is important in business – but do you have to do it all by yourself? Your business partners can help.
Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus.