Since taking up clay pigeon shooting a little over a year ago, I’ve kept a record of my score at each Sunday’s shoot. Some of my shooting buddies probably think I’m obsessed by numbers, and they’re right: I’ve kept a record of their scores too. What has this got to do with marketing? One of […]
And What Do You Do?
“And What Do You Do?” That’s supposed to be what the Queen says to people she meets, and it’s as good an opening line as any. But it’s disappointing when people don’t tell you anything useful in reply. I sat between two lawyers at a networking lunch recently. I asked them what they did. One […]
Make Meaning, And You’ll Make Money
This short video of Guy Kawasaki speaking at a conference a few years ago is still relevant – and it probably always will be. It gives his three ways of ‘making meaning’.
How To Craft Your Value Proposition
This article contains a template you can use in crafting your own value proposition, to answer the question: “Why should I choose to buy this product or service, and why now?”.
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