I picked up these top tips more than ten years ago from someone at Chameleon PR. I still think they’re a good summary of what do do in a press interview.They’ll help you get the most out of being interviewed. More than that, they’ll help you in other situations where you’re promoting yourself or you […]
Since taking up clay pigeon shooting a little over a year ago, I’ve kept a record of my score at each Sunday’s shoot. Some of my shooting buddies probably think I’m obsessed by numbers, and they’re right: I’ve kept a record of their scores too. What has this got to do with marketing? One of […]
“And What Do You Do?” That’s supposed to be what the Queen says to people she meets, and it’s as good an opening line as any. But it’s disappointing when people don’t tell you anything useful in reply. I sat between two lawyers at a networking lunch recently. I asked them what they did. One […]
This short video of Guy Kawasaki speaking at a conference a few years ago is still relevant – and it probably always will be. It gives his three ways of ‘making meaning’.