I’ve recently concluded a project where I needed to give the client a complete ‘picture’ of their current situation and where they might get to. David Hockney’s massive ‘Bigger Trees Near Warter’ provided inspiration.
My Mission: Do Away With Mission Statements
I hate mission statements. I’ve yet to encounter an organisation that operates better because it’s got one. You know the kind of thing I mean, the vacuous phrase displayed in the lobby… To be the World Leading Provider of Enterprise Centric Productivity Solutions through Innovation and an Empowered Workforce* Is it any wonder that I’d […]
Avoid Negative Marketing
Obviously we all want our marketing efforts to have a positive effect, and bring in more business. We should always consider the potential negative impact, too. A simple example. There’s a company that continues to fax me, offering a service that I don’t need, despite me asking them to remove me from their fax mailing […]
Friends, Real and Illusory
When I look at some of the online networking tools, I’m amazed by the number of ‘friends’ that people say they have. I think they’re undermining the tools, and making them less reliable. Since it was launched, I’ve found Plaxo to be a useful tool, which updates my address book automatically when a contact’s e-mail […]