It’s a rare business that doesn’t suffer adversity and disruption from time to time. When that happens to your business, you need to step up your communication, not retreat into your shell. There’s something going on right now that illustrates why it’s so important to remain in touch with customers and the marketplace while you […]
I wrote a while ago about my personal mission to get rid of all mission statements. Here’s someone else talking sense on the subject. I recommend you go to Youtube and watch Guy Kawasaki’s other videos. It’s high value, free advice. Oh, and you might want to consider the idea of a credo.
Although he possibly didn’t realise it, the small sandwich bar owner I met the other day was starting to do strategic marketing.
I sat between two solicitors at a breakfast meeting a while ago. “What do you do?”, I asked. “I’m with the LARGEST legal practice in town”, said one, in a proud tone. The other said, looking down his nose at an even more acute angle, “I’m with the OLDEST legal firm in town”. Rather than […]