It’s expensive to exhibit at a trade show, so you really must make sure that you get great results from your exhibition stand.
You might need to have a policy for your use of social media and online networking: this is mine.
On a recent visit to a factory, I was impressed by this small but important bit of management technique.
If you offer complex technology, generating high quality inquiries depends on people understanding what you do. This is a story about transforming complexity to simple clarity.