Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus.
By focusing on a few core topics, I wanted to help the people in the business networking group I talked to this morning think more critically about their marketing planning.
I wish I was a psychologist: it would help me to understand the strange behaviour of people at trade shows.
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…