Boxer David Haye’s victory at the weekend over someone more than a foot taller and several stones heavier was impressive. What impressed me even more was how he’d prepared for the title-fight – and how that relates to us business-people.
Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus.
By focusing on a few core topics, I wanted to help the people in the business networking group I talked to this morning think more critically about their marketing planning.
I wish I was a psychologist: it would help me to understand the strange behaviour of people at trade shows.