If you want to avoid wasted effort in your marketing, you need to get the strategy right first.
Innovation is important in business – but do you have to do it all by yourself? Your business partners can help.
Any drive towards efficiency can be seen from more than one point of view, and the viewpoint of your customers shouldn’t be ignored.
Boxer David Haye’s victory at the weekend over someone more than a foot taller and several stones heavier was impressive. What impressed me even more was how he’d prepared for the title-fight – and how that relates to us business-people.