It’s been quite a journey since Goldsbrough Consulting Limited began in 2003. The company is now closed. I’m seeking Non‑Executive Director roles – there’s more about that at nonexecforhire.com – and I am still available for consulting/advisory work in a private capacity. I’d like to thank… All my clients, for their trust in me, and allowing […]
How To Analyse Your Competitive Position When Building Your Value Proposition
You need to understand how competitive you are. If you’re trying to develop your own value proposition, a great place to start is by getting a solid understanding of how potential customers see you. In this post, I’m going to help you understand how to get that important customer perspective.
Everything Louder Than Everything Else
Why focus is necessary in your marketing.
Mission Statement or Credo?
I recently came across a company’s credo on their website. I think it may well be more powerful than a mission statement. Here’s why.