It's been quite a journey since Goldsbrough Consulting Limited began in 2003. The company is now closed. I'm seeking Non‑Executive Director roles – there's more about that at nonexecforhire.com – and I am still available for consulting/advisory work … [Read more]
How To Analyse Your Competitive Position When Building Your Value Proposition
You need to understand how competitive you are. A successful business should have a crisp, clear value proposition that describes why people will prefer to buy a product or service from them rather than someone else. When you have a solid value … [Read more]
Everything Louder Than Everything Else
Some of my formative years were in the 1970s, when loud music was the thing. I used to know that my guitar amplifier was loud enough on stage when the legs of my flared jeans were flapping in the breeze from the speakers. On a Deep Purple album … [Read more]
Mission Statement or Credo?
Anyone who has read my blog will know that I'm sceptical about mission statements, and I'm not alone in that. Far from alone. In the search for something snappy and inspiring, the result is often a mission statement that is trite and which … [Read more]