“Gain must exceed pain”. That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it.
Everyone in the audience at the talk I gave the day before yesterday, on Social Media for Small Business, was keen to learn about what social media can do, and use it in their business. But I repeatedly made one point about marketing strategy – possibly to the point of being annoying – because I believe it is vital.
I asked a group of people at a networking breakfast how many of them ‘did marketing’. A lot of them gave the wrong answer. Read on to find out why.
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…
Elevator pitches are supposed to be short and punchy, aren’t they?
Even if you had a well-defined value proposition before the recession began, you’ll need to revisit it now. Why? Because your customers are thinking differently.