I often get asked something like, “Do you think I should do some telemarketing, or would email be better?” My answer is always the same: it depends on what you’re trying to do: strategy has to precede tactics.
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value proposition
A value proposition is a statement that should answer the question: “Why should I choose to buy this product or service, and why now?”. It’s a key element of developing a great marketing strategy. In this article, I’ll give you a template you can use in crafting your own value proposition.
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