Beautiful People: How Not To Do A Global Launch

Psychobel-on-Beautiful-People

If you’re going to launch a big idea, make sure you can follow through. Here’s a classic example of how to get it wrong. [Read More...]

Managing International Marketing: It’s All About Balance

Butterfly2

Should your international marketing be strictly controlled from the centre? Or should all of the countries be given free rein? The answer is that neither extreme is a recipe for success. [Read More...]