I asked a group of people at a networking breakfast how many of them ‘did marketing’. A lot of them gave the wrong answer. Read on to find out why.
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Posts tagged as:
defining value
Even if you had a well-defined value proposition before the recession began, you’ll need to revisit it now. Why? Because your customers are thinking differently.
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I’ve thought really hard about this, but I can’t remember when I last got mentioned along with Einstein. In fact, I have to admit it, I think this is a first.
A few days ago, I wrote about why it makes sense to seek your customers’ opinions, and then trust what they say.
This is what I [...]
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Although he possibly didn’t realise it, the small sandwich bar owner I met the other day was starting to do strategic marketing.
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I sat between two solicitors at a breakfast meeting a while ago. “What do you do?”, I asked.
“I’m with the LARGEST legal practice in town”, said one, in a proud tone. The other said, looking down his nose at an even more acute angle, “I’m with the OLDEST legal firm in town”.
Rather than leave it [...]
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“And What Do You Do?” That’s supposed to be what the Queen says to people she meets, and it’s as good an opening line as any. But it’s disappointing when people don’t tell you anything useful in reply.
I sat between two lawyers at a networking lunch recently. I asked them what they did. One said, [...]
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