I think that Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why.
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Posts tagged as:
competitive differentiation
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…
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I sat between two solicitors at a breakfast meeting a while ago. “What do you do?”, I asked.
“I’m with the LARGEST legal practice in town”, said one, in a proud tone. The other said, looking down his nose at an even more acute angle, “I’m with the OLDEST legal firm in town”.
Rather than leave it [...]
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