Your Personal Battery of Power

Personal Battery of Power

Our personal ‘battery of power’ is often running on low. This video explains why – and what we can do about it. [Read More...]

How Much Should I Spend on Marketing?

Chips-w650

What should your marketing budget be? Are you spending enough, or too much? Is your marketing spend in line with ‘the industry norm’? There are two things that will be true, as you try to figure out how much to spend. [Read More...]

The Problem With USP

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Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why. [Read More...]

‘We All Need Friends in Business’ – Creating Your Alliance Map

Friends2

Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus. [Read More...]

Competitive Differentiation: ‘No-one Does What We Do’

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When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet… [Read More...]