Posts
- How To Craft Your Value Proposition
- Make Meaning, And You’ll Make Money
- And What Do You Do?
- Marketing is Measurable!
- 20 Tips For a Successful Press Interview
- Friends, Real and Illusory
- Avoid Negative Marketing
- My Mission: Do Away With Mission Statements
- Inspiration is Everywhere
- Breakfast Optimism
- A Culture is Worth a Million Words
- Using the Slingshot Effect in Business Networking
- You Can Do More Than You Think
- Getting Things Done
- Competitive Differentiation: It’s What Your Customers Think (Not You) That Matters
- No Business Is Too Small For Strategic Thinking
- I’m Not Alone: Someone Else Hates Mission Statements Too
- Communicating In A Crisis
- Commercial Goodwill
- Don’t Let Your Communications Go “Flat Line”
- Customers: Your Wisest Advisors?
- IoD Meeting – “Online: Friend or Foe?”
- Einstein and Me
- I’m Feeling Stupid Like It’s 1999
- Golden Bullets
- Opinions Are Cheap
- Why Not Disclosing Your Company’s Numbers Can Harm You
- A Magician’s Trick Which Is No Trick At All
- 140 Characters Is Too Much
- Revisit Your Value Proposition (Marketing Your Way Out Of A Downturn, #1/6)
- Hug Your Customers Close (Marketing Your Way Out Of A Downturn, #2/6)
- Network And Partner (Marketing Your Way Out Of A Downturn, #3/6)
- Don’t Stop Communicating (Marketing Your Way Out Of A Downturn, #4/6)
- Refuse To Be A Victim (Marketing Your Way Out Of A Downturn, #5/6)
- Act Like A Winner (Marketing Your Way Out Of A Downturn, #6/6)
- Mentors: If It’s Good Enough For Tiger…
- Twitter – What’s All The Fuss About?
- Liking Your Customers
- Shape of Recession
- If You’re In Business, Who Or What Inspires You?
- Uneasy Moments with Sir Ranulph Fiennes
- Can You Tweet An Elevator Pitch?
- Three Essential Steps to Successful Marketing
- Alternative Business Models: Create, Share, Sustain
- ‘Going To A Dance’ – Changing the Business Model of an IFA
- How To Carry Out A Strategic Business Review
- Should I Be Tweeting?
- What Does Marketing Do?
- Managing International Marketing: It’s All About Balance
- In Business Planning, Make Sure You’re Solving the Right Problem
- Accelerating International Growth at ITIS Holdings
- Who Was That Man?
- Maybe You Too Need a Personal Social Media Policy
- October Events
- 10 Tips for Getting Maximum Value From Your Trade Show Stand
- Stockport Breakfast Club – New Leadership in 2010
- Competitive Differentiation: ‘No-one Does What We Do’
- More on Trade Shows: Opening Lines That Work
- How Good Is My Marketing Plan?
- ‘We All Need Friends in Business’ – Creating Your Alliance Map
- If We Want To Be Champions, We Should Talk About Our Goals
- Be Efficient, But Don’t Leave Your Customers Behind
- Innovation Through Collaboration
- Does Your Marketing Start Too Far Downstream?
- The Problem With USP
- Should BA Believe Its Own Marketing?
- Getting Ready for 2010
- Beautiful People: How Not To Do A Global Launch
- If We’re Talking, We’re Marketing
- 5 Rules for a Good Sales Proposal
- Evaluating Marketing Plans at ‘The Business Network’
- The Beginnings of Positive Psychology
- Royal Engagement: The Importance of Context in Body Language
- It’s All in the Tilt of the Head
- Well Said, Mr Cameron
- Social Media for Small Business – It’s a Catch-22
- When Did You Last Change How Your Website Works?
- 3 Tips on Business Mentoring from Mowgli Foundation UK Launch
- If Your Website Was Your Employee, Would It Be Sacked?
- Body Language: Selling Face-to-Face – Tip 1 of 3
- Christmas Message From Penny
- Efficient Marketing and Effective Marketing – They’re Not the Same Thing
- Body Language: Selling Face-to-Face – Tip 2 of 3
- Body Language: Selling Face-to-Face – Tip 3 of 3
- Looking Forward to 2011
- How Much Should I Spend on Marketing?
- Best Practice in Social Media
- Please … Strategy Before Tactics
- Rely on Your Audience for Good Material
- Why We Misinterpret Body Language Signals
- New for 2011: Social Media Coaching
- Can Our Bodies Lie?
- Social Media Coaching – Resources for Attendees
- Making the Most of Your Speaking Opportunity – Overview
- “Don’t Lie to Me!” – The Secrets of Body Language in Networking
- Upcoming Events on Body Language
- Making the Most of Your Speaking Opportunity – Part 1: Research
- Making the Most of Your Speaking Opportunity – Part 2: Preparation
- Making the Most of Your Speaking Opportunity – Part 3: Marketing
- Making the Most of Your Speaking Opportunity – Part 4: On The Day
- Observations on Women-Only Networking (By the Only Man in the Room)
- Why Women Don’t Network Like Men
- Another Talk on Social Media
- Take Care to Name Your Product Well
- The Baseline in Body Language
- Body Language – Observer’s Checklist
- Want a New Customer? Then ‘Touch’ Them Several Times
- Be Positive: It Comes Back To You
- 5 Rules for Making a Business Alliance Work
- Silkmoth Gets Focused, Doubles in Size
- Together In Business, On A New Website
- Our 2011 Seasonal Message and Competition
- Breakfast Club: Signing Off
- The Way You Do ‘Anything’ Is The Way You Do ‘Everything’
- Choose and Use Your Dancing Partner Well
- All Subspace Channels Are Open, Captain!
- Christmas Competition Winner
- Stories, Not Pitches
- Stories Are Data With Soul
- Your Personal Battery of Power
- Highlights of TEDxManchester 2012
- Solicitor Learns “How To Be Me”
- So Simple, Even My Mother Understands It
- Lessons From Football: The Difference Between Strategy and Tactics
- Being Organised Without Organisation – What I Learned From Saving a School
- Top Tips From a CEO: Using External Business Advisors Effectively
- Writing a Business Plan: How ‘Fuzzy’ Can My Goals Be?
- Software Review: Business Plan Writer by Application Insight
- Best iPad Collaboration Apps: Making it Easy to Work on Ideas One-on-One
- Software Startup Enters Market with Clear Value Proposition
