Resources
We've collected together some information that we hope you'll find useful. There are articles, tools, and recommended sources of further information.
Business Management
Recommended Reading - Business Management
Useful books about business management.
Useful books about business management.
Surviving Business Growth Pains
Matthew Goldsbrough chairs Stockport Chamber event
Matthew Goldsbrough chairs Stockport Chamber event
Business Strategy & Planning
Business Plans: You Know You Need One!
Inspiring advice on business planning given at Manchester Chamber event
Inspiring advice on business planning given at Manchester Chamber event
Clear Plans: Better Leaders
Links to additional resources, following the seminar "Clear Plans: Better Leaders"
Links to additional resources, following the seminar "Clear Plans: Better Leaders"
Communication Skills
The 10:20:30 Presentation Rule
Advice on how to make your Powerpoint presentation effective, from Guy Kawasaki.
Advice on how to make your Powerpoint presentation effective, from Guy Kawasaki.
Make Business Networking More Productive (and Pleasurable)
A "Thought For The Day" presented by Matthew Goldsbrough at the Stockport Breakfast Club.
A "Thought For The Day" presented by Matthew Goldsbrough at the Stockport Breakfast Club.
10 Tips For a Successful Press Interview
Advice on what you should do before and during a press interview.
Advice on what you should do before and during a press interview.
10 Things to Avoid in a Press Interview
What you should NOT do before and during a press interview.
What you should NOT do before and during a press interview.
Recommended Reading - Communication Skills
Books we've found to be useful, covering a range of topics relevant to business.
Books we've found to be useful, covering a range of topics relevant to business.
Marketing Management
"Holding a Butterfly" - The Challenge of Managing International Marketing
Managing marketing in multiple countries entails satisfying multiple stakeholders, with varied languages, cultures and objectives. This article describes some of the key things to get right.
Managing marketing in multiple countries entails satisfying multiple stakeholders, with varied languages, cultures and objectives. This article describes some of the key things to get right.
Recommended Reading - Web & Print Design
Good advice on design of web and print communication. Accessible reading for non-technical people.
Good advice on design of web and print communication. Accessible reading for non-technical people.
What the Heck does Marketing do?
Although marketing includes marketing communications, public relations, promotions and advertising, Marketing with a capital M is much, much more.
Although marketing includes marketing communications, public relations, promotions and advertising, Marketing with a capital M is much, much more.
Get Maximum Value from your Trade Show Stand
Ten tips on how to get a return on the investment you've made in exhibiting at a trade show
Ten tips on how to get a return on the investment you've made in exhibiting at a trade show
Marketing Strategy
Removing the Barriers to Effective Marketing
Matthew Goldsbrough gives practical advice on marketing at Manchester Chamber event
Matthew Goldsbrough gives practical advice on marketing at Manchester Chamber event
Recommended Reading - Marketing
Books on marketing that have provided inspiration and insight.
Books on marketing that have provided inspiration and insight.
Does your Marketing start too far Downstream?
Make your marketing more effective by getting the fundamental value proposition defined first.
Make your marketing more effective by getting the fundamental value proposition defined first.
What is a Value Proposition?
"Value Proposition" is a widely used bit of marketing jargon - but what is it, and how do you construct one?
"Value Proposition" is a widely used bit of marketing jargon - but what is it, and how do you construct one?
Share your knowledge
Would you like to recommend other resources we should include?
Please let us know about them.
Blog
Matthew Goldsbrough's blog, "The Magpie's Nest", contains more ideas on marketing and business strategy.