I want to bring to your attention ideas from elsewhere that I think are useful, without any filtering by me. Here’s the first, from Scott Belsky. He says: ‘In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully.’ – and I totally agree.
It’s rumoured that David Moyes’ difficult time as the successor to Alex Ferguson at Manchester United may be coming to an end. Now I don’t know much about football, but one thing that Moyes did early on led me to think that he would fail.
How to manage your marketing so that it is as effective as possible.
For many people, ‘strategy’ is too big and complicated a concept. Here’s a simple way to think about it.
Why focus is necessary in your marketing.