It would be good to meet Guy Kawasaki (formerly with Apple Computer) some day: he talks sense.
This short video is from a conference a few years ago, but it’s still relevant – and it probably always will be. It gives his three ways of ‘making meaning’. Among the meanings of ‘meaning’ are:
- Make the world a better place. Increase the quality of life.
- Right a terrible wrong.
- Prevent the end of something good.
You’ll find more stuff like this in his book, ‘Art of the Start’, where he says:
‘Those companies that are founded with a profound desire to change the world, to make the world a better place, to make meaning, are the ones that make a difference, the ones that succeed. Start a company to make meaning, and you’ll probably make money. Start out intending to make money, and you won’t make meaning, and you probably won’t make money either.’
I agree completely.
About Matthew Goldsbrough
