Just got back from an interesting presentation given by McCann Erickson people at an IoD sponsored event. It was about how to use social media (Facebook, LinkedIn, Twitter, and lots more) in proactive and reactive communication. There were some good ideas that I’ll follow up.
One thing they didn’t stress, while encouraging the people at the meeting to get involved and use these tools, is that it’s a serious investment of time and energy.
Also, once you start blogging or interacting with customers in public online, you do have to be aware that there may be a cost if you stop. One client last year had started to correct some misinformation on a forum, and then didn’t go back to provide updates. The forum members got quite uppity about my client’s perceived lack of customer care.
Something to think about, if you’re considering blogging, twittering and the like.