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	<title>Goldsbrough Consulting</title>
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	<link>http://www.goldsbrough.biz</link>
	<description>Using Effective Marketing to Build Stronger Companies</description>
	<lastBuildDate>Fri, 19 Mar 2010 09:41:53 +0000</lastBuildDate>
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		<title>Evaluating Marketing Plans at &#8216;The Business Network&#8217;</title>
		<link>http://www.goldsbrough.biz/evaluating-marketing-plans-at-the-business-network</link>
		<comments>http://www.goldsbrough.biz/evaluating-marketing-plans-at-the-business-network#comments</comments>
		<pubDate>Thu, 18 Mar 2010 16:21:53 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1209</guid>
		<description><![CDATA[A fuller length version of my seminar on 'How Good Is My Marketing Plan?']]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/evaluating-marketing-plans-at-the-business-network/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 Rules for a Good Sales Proposal</title>
		<link>http://www.goldsbrough.biz/5-rules-for-a-good-sales-proposal</link>
		<comments>http://www.goldsbrough.biz/5-rules-for-a-good-sales-proposal#comments</comments>
		<pubDate>Thu, 18 Feb 2010 11:00:09 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1197</guid>
		<description><![CDATA[It's rare that someone who receives a sales proposal from me turns it down. And when that happens, it's because I'll have broken one of these five rules that I've set for myself.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/5-rules-for-a-good-sales-proposal/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>If We&#8217;re Talking, We&#8217;re Marketing</title>
		<link>http://www.goldsbrough.biz/if-were-talking-were-marketing</link>
		<comments>http://www.goldsbrough.biz/if-were-talking-were-marketing#comments</comments>
		<pubDate>Thu, 28 Jan 2010 10:35:49 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[defining value]]></category>
		<category><![CDATA[networking]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/networking-in-bury</guid>
		<description><![CDATA[I asked a group of people at a networking breakfast how many of them 'did marketing'. A lot of them gave the wrong answer. Read on to find out why.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/if-were-talking-were-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beautiful People: How Not To Do A Global Launch</title>
		<link>http://www.goldsbrough.biz/beautiful-people-how-not-to-do-a-global-launch</link>
		<comments>http://www.goldsbrough.biz/beautiful-people-how-not-to-do-a-global-launch#comments</comments>
		<pubDate>Mon, 04 Jan 2010 21:27:54 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Marketing Planning]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1160</guid>
		<description><![CDATA[If you're going to launch a big idea, make sure you can follow through. Here's a classic example of how to get it wrong.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/beautiful-people-how-not-to-do-a-global-launch/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Getting Ready for 2010</title>
		<link>http://www.goldsbrough.biz/getting-ready-for-2010</link>
		<comments>http://www.goldsbrough.biz/getting-ready-for-2010#comments</comments>
		<pubDate>Fri, 18 Dec 2009 10:30:57 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Business Management]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1122</guid>
		<description><![CDATA[I'd like to dispel some false notions that we commonly have at this time of year: I think of them as 'The Business Myths of Christmas'.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/getting-ready-for-2010/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should BA Believe Its Own Marketing?</title>
		<link>http://www.goldsbrough.biz/should-ba-believe-its-own-marketing</link>
		<comments>http://www.goldsbrough.biz/should-ba-believe-its-own-marketing#comments</comments>
		<pubDate>Tue, 15 Dec 2009 10:54:00 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1127</guid>
		<description><![CDATA[92% of the staff of 'The World's Favourite Airline' have voted to strike for 12 days over Christmas, and cause disruption to their customers. Are British Airways staff believing their own company's tagline? And what does that say about how effectively BA markets itself?]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/should-ba-believe-its-own-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Philippa Kyle, 1955-2009</title>
		<link>http://www.goldsbrough.biz/philippa-kyle-1955-2009</link>
		<comments>http://www.goldsbrough.biz/philippa-kyle-1955-2009#comments</comments>
		<pubDate>Sat, 21 Nov 2009 17:44:54 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1083</guid>
		<description><![CDATA[A few words of thanks to business friends.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/philippa-kyle-1955-2009/feed</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>The Problem With USP</title>
		<link>http://www.goldsbrough.biz/the-problem-with-usp</link>
		<comments>http://www.goldsbrough.biz/the-problem-with-usp#comments</comments>
		<pubDate>Tue, 17 Nov 2009 07:23:25 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[competitive differentiation]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1078</guid>
		<description><![CDATA[I think that Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here's why.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/the-problem-with-usp/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your Marketing Start Too Far Downstream?</title>
		<link>http://www.goldsbrough.biz/does-your-marketing-start-too-far-downstream</link>
		<comments>http://www.goldsbrough.biz/does-your-marketing-start-too-far-downstream#comments</comments>
		<pubDate>Mon, 16 Nov 2009 08:19:30 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Marketing Planning]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1074</guid>
		<description><![CDATA[If you want to avoid wasted effort in your marketing, you need to get the strategy right first.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/does-your-marketing-start-too-far-downstream/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovation Through Collaboration</title>
		<link>http://www.goldsbrough.biz/innovation-through-collaboration</link>
		<comments>http://www.goldsbrough.biz/innovation-through-collaboration#comments</comments>
		<pubDate>Fri, 13 Nov 2009 08:30:59 +0000</pubDate>
		<dc:creator>Matthew Goldsbrough</dc:creator>
				<category><![CDATA[Alliances]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.goldsbrough.biz/?p=1063</guid>
		<description><![CDATA[Innovation is important in business - but do you have to do it all by yourself? Your business partners can help.]]></description>
		<wfw:commentRss>http://www.goldsbrough.biz/innovation-through-collaboration/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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