Strategy. That’s one of those big scary words. I’ve found that people shy away from thinking about the strategy for their business because they think it’s too big a subject for them to tackle.
So let me make it simple. Let’s talk about football (or soccer, if you’re reading this in the USA).
An example of TACTICS would be keeping possession of the ball in the closing minutes of the game, when you’re ahead on goals. It stops the other side from getting a chance to equalise.
But STRATEGY is illustrated by the big football clubs signing up children as young as three years old to their coaching academies. They have a long-term aim to cultivate a stock of great players more cheaply than they can buy them when they’re older.
And that’s really all that strategy is, a long-term direction, around which you’ll improvise with appropriate tactics.
So, does strategy feel a bit less intimidating now?
Perhaps you don’t have clear enough ideas about the long-term direction for your company. If so, talk to me.