In a moment, I’m going to share with you a very effective way of getting great insights into how to improve your business, without spending any money. That opening sounds like one of those annoying junk e-mails, doesn’t it? But this really is a technique you will find invaluable. It will allow you tap into […]
A good business strategy means that you, and the people around you, are really clear about what you're trying to achieve, and how you're going to reach your goals. And if you're trying to build value in your business, it's likely that your business strategy is designed to make your company more competitive, more fun to work in, with people around you that will inspire and support you.
Complaints about “poor customer service” are everywhere, so when you encounter good service, it’s all the more noteworthy. And now, I’m going to do just what Bosch would like me to do, and sing their praises. A week ago, my cordless Bosch drill packed up. A friend took it apart and it was clear that […]
I wrote a while ago about my personal mission to get rid of all mission statements. Here’s someone else talking sense on the subject. I recommend you go to Youtube and watch Guy Kawasaki’s other videos. It’s high value, free advice. Oh, and you might want to consider the idea of a credo.
Although he possibly didn’t realise it, the small sandwich bar owner I met the other day was starting to do strategic marketing.