Bill Hewitt, CEO of Kalido, talks about how to make effective use of external business advisors
A good business strategy means that you, and the people around you, are really clear about what you're trying to achieve, and how you're going to reach your goals. And if you're trying to build value in your business, it's likely that your business strategy is designed to make your company more competitive, more fun to work in, with people around you that will inspire and support you.
Strategy is one of those big scary words. It shouldn’t scare you. Here’s a simple definition of tactics and strategy.
Getting access to the skills of a marketing director, without the cost of permanent employment, has paid off for web development company Silkmoth.
Everyone in the audience at the talk I gave the day before yesterday, on Social Media for Small Business, was keen to learn about what social media can do, and use it in their business. But I repeatedly made one point about marketing strategy – possibly to the point of being annoying – because I believe it is vital.