I asked a group of people at a networking breakfast how many of them ‘did marketing’. A lot of them gave the wrong answer. Read on to find out why.
All aspects of marketing, from strategy to tactics
92% of the staff of ‘The World’s Favourite Airline’ have voted to strike for 12 days over Christmas, and cause disruption to their customers. Are British Airways staff believing their own company’s tagline? And what does that say about how effectively BA markets itself?
Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why.
If you want to avoid wasted effort in your marketing, you need to get the strategy right first.