If we impose our preferences on those who want to communicate with us, we’ll block out opportunities to do new things.
All aspects of marketing, from strategy to tactics
How positive psychology can be applied to even the smallest every day interaction with people.
Is your marketing ‘multi-touch’? Does it allow you to be in contact with prospective customers in enough ways for it to win you customers?
Take care to name your product with imagination and clarity, if you want it to be understood and liked.