I admire magicians, with their talent to amuse and deceive. Here’s an interesting post by Ian Brodie, on the ‘Magic of Helping’, in which a magician uses a very basic but important selling skill.
All aspects of marketing, from strategy to tactics
Should you disclose your company’s turnover? You may well think there that there are good reasons to keep that information confidential, if you’re not a public company and obliged to publish it. But here’s just one example of why that might harm you. Crain’s Manchester Business published a list of Digital Media Agencies today. A […]
I was just listening to Andrew Neil being interviewed on the paucity of thorough investigative journalism at the moment. “Opinion is cheap; facts are expensive”, he said, in relation to how news organisations are run. But how true that phrase is when you apply it to marketing planning. Good research, consideration of alternative strategies, the […]
Just got back from an interesting presentation given by McCann Erickson people at an IoD sponsored event. It was about how to use social media (Facebook, LinkedIn, Twitter, and lots more) in proactive and reactive communication. There were some good ideas that I’ll follow up. One thing they didn’t stress, while encouraging the people at […]